Maybe Microsoft Scared them. Apple wants to reboot back its Pro Line.
Looks like Apple realised that Innovation for Innovation sake is not a good thing. I wrote before that Apple Lost the Magic with the release of the new Macbook Pro Touch Pad. It seemed like design for design sake when they relased the MacBook Pro Touch and it seem an after though of what Pro Customers needs, those in Video, Graphics and Design. Who use these machines to get the job done.
And when Apple launched the first redesign of the Mac Pro, it was a start of Apple doing something to prove it can do it rather than see what its users need.
Here is the clip of Apple Introducing its Mac Pro. Can’t innovate my Ass.
But a recent article on TechCruch reports that Apple may have boxed themselves into the Cylinder format.
I think one of the foundations of that system was the dual GPU architecture… and for certain workflows, certain classes of pro customers, that’s a great solution. But… to Phil’s point, “Pro” is so broad that it doesn’t necessarily fit all the needs of all the pros.
The way the system is architected, it just doesn’t lend itself to significant reconfiguration for somebody who might want a different combination of GPUs… That’s when we realized we had to take a step back and completely re-architect what we’re doing and build something that enables us to do these quick, regular updates and keep it current and keep it state of the art, and also allow a little more in terms of adaptability to the different needs of the different pro customers.
I think we designed ourselves into a bit of a thermal corner, if you will. We designed a system that we thought with the kind of GPUs that at the time we thought we needed, and that we thought we could well serve with a two GPU architecture… that that was the thermal limit we needed, or the thermal capacity we needed. But workloads didn’t materialize to fit that as broadly as we hoped.
Being able to put larger single GPUs required a different system architecture and more thermal capacity than that system was designed to accommodate. And so it became fairly difficult to adjust. At the same time, so many of our customers were moving to iMac that we saw a path to address many, many more of those that were finding themselves limited by Mac Pro through a next generation iMac… And really put a lot of our energy behind that. [But,] while that [upgraded iMac] system is going to be fantastic for a huge number of customers — we want to do more.
The new Mac Pro (According to Phil Schiller)
Introduced in 2013, alongside the catchphrase (delivered by Schiller) “Can’t innovate my ass,” the Mac Pro’s current incarnation is an extremely identifiable cylinder, housing a three-sided chassis to which are mounted dual GPUs, processors and memory chips. The design was bold, fresh and clever — but even at the outset it raised questions about its configurability and the longevity of the design. And here we are four years later without a significant update to its capabilities.
“We’re working on it,” says Schiller. “We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we’re committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers.
“As part of doing a new Mac Pro — it is, by definition, a modular system — we will be doing a Pro display as well. Now you won’t see any of those products this year; we’re in the process of that. We think it’s really important to create something great for our pro customers who want a Mac Pro modular system, and that’ll take longer than this year to do.”
Yes, that’s right, a new Mac Pro and new external Pro display are both on the way. But they won’t be coming this year.
It’s worth noting that, when asked about a touch display here, in the context of efforts like Microsoft’s Surface Studio, Schiller replies “No.”
What to do Now?
Switch to Windows
Its not that bad I have used both Mac and PC windows 10 is really mature right now.
Or try out a Ryzen and Radeon. Seems AMD is back in the game with new chip designs for gamers and 3D Graphics.
If you need new 3D Graphics and a tower module that allows expansion for things like video editing or other graphic intense work like CAD, PC may be the way to go.
Suck it UP for now.
If you use mac only apps like Sketch or other Graphic Tools.
Right now if you are a Mac User is to Suck it UP till the refresh comes. We do not know what they have planned but I hope since Apple has been using AMD Radeons. I hope they consider AMD for their future Chips.
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