<p>Psyop presents a VFX making of their Chameleon JBL spot with Maya and other tools they created their own algorithm and pipeline for creating and previewing the chameleon skin and shaders in Real Time.</p>
— ArcSystemWorks (@ArcSystemWorksU) April 9, 2015
Found some cool cel shading techniques by Arc systemworks for their game Guilty Gear Xrd from GDC.
GDC Youtube Talk by Arc System Works:
GuiltyGearXrd’s Art Style : The X Factor Between 2D and 3D
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Noticed how after watching a disney movie you feel more compelled to by the toys and services? More companies now figured they too can make their own content to sell their own prodcuts.
Video is just another tool for market research.
I have been recently exploring Inbound and content marketing and it seems to be more effective in gaining attention content marketing is a better solution, than just blasting ads in boxes on the side or at the bottom.
Most ads of the past look like this:
Ads like those above have littered the web by creating clickable headlines so you will be forced to see them and click on their Big Red Buttons. But it does not necessary converts users to buy and it annoys every time you see it that you want to install an Ad-Blocker.
When a Movie becomes content marketing
So how does making a movie or documentary help sell a product or service?
To put it simply:
Movies are market research and advertising tools.
Marvel did this with their slew of long movie franchises which help they sell the toys and merchandise. But these pieces of content are not direct ads.
Now Companies released that with lower cost of production cameras and tools they can make pieces of content using it to create awareness indirectly for their business and gaining trust. Some companies have even gone on to create a full drama series around their products.
With the internet providing everything almost free and a large distribution network, what free content marketing does is by providing valuable information in relation to the company services.
Doing so it builds trust with the audience. It is not a direct hard sell. That way the audience would not be so put off with the hard sell tactic.
Documentaries used as Marketing Pieces
Two companies Music Bed and Invision made long content documentary pieces. While documentaries unlike movies are used to explore subject matters topics it subtly does create awareness of issues and how the product is used.
Music Bed created a documentary, titled MAKE to explore what drives artist, designers muscisans and creative types to make stuff. In turn its a showcase of Music Bed its musicians and muscis soundtrack library.
Applying content marketing with design
So when the companies release these pieces of content digitally, they can get a sense of how many people have watched it and the type of potential customers they are targeting. This helps to gain customers into the product or service just from letting users watch content.
Content marketing has been around for a long time and I do not think it would go away. As a Designer it may be good to think how to incorporate the marketing strategy as part of the design plan of promoting products and services.
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Starting a new course in may this month. I will be going through a 10 weeks course on UX Design. Having worked in Graphics and Visual Design, thought it might be a good chance to learn a different approach of looking at design problems through the methods taught in solving UX problems.
Previously my last course was in concept design, where I was designing visuals for pseudo entertainment projects. It was a year long course focused on training up designers in the methods of Industrial Design sketching. Through that I sketched a lot and did visual work where we try to flesh out worlds from our imaginations.
In my spare time I enjoy the process of creating short films and have done a friend’s story and wedding video. I hope these experiences can contribute to the future UX course.
Some things I hope to utilize the skills I learn from the course, are to be for Visual Storytelling or new media such at Virtual Reality.