Hungry Days Nissin Anime Commercial

William Teh Design

 

Hungry Days Kiki Website Nissin
Hungry Days Kiki Website Nissin

One thing cool about anime in Japan is Brands use the art form and medium for cross promotion of products.

The 3 commercials feature some of Japan’s iconic characters from Anime like Heidi Girl from the Alps, Kiki from Studio Ghibli and Sazae-san a manga series written and illustrated by Machiko Hasegawa. The characters from these series were updated to be given a modern day twist and a high school look and feel which is a theme for certain anime types.

Character Sketch from Kiki Updated for a modern Japanese High school setting
Young Kiki transformed for a modern japanese High school setting

The theme was “Youth” for this series, and was created by 3 different directors of a Condom Ad and Pokemon Go ad and Gravity Cat. The Nissin Commercials that can initially look like trailers for full fledge animation movies only to reveal the Cup Noodle Nissin Brand at the end.

Branding for Youth

Cup noodles has been know to incorporate a different style of promotion and marketing their products through anime such as earlier attempts with the FREEDOM project which had designs from Katsuhiro Otomo.

The animation created there have quite a lot of creative freedom there rather than letting animation be bound to what typically animation is usually a cartoony look and feel it have an obvious product placement.

This is a good series to study animation and its fluid motions. And how to put old characters into a new design setting.

Some Video talking about how this Series of ads got started.

Links:

https://www.animenewsnetwork.com/interest/2017-09-14/a-lovelorn-heidi-stars-in-cup-noodle-latest-hungry-days-anime-ad/.121363

https://www.animenewsnetwork.com/interest/2018-01-19/cup-noodle-hungry-days-campaign-final-hero-is-you/.126664

https://www.animenewsnetwork.com/interest/2017-11-22/cup-noodle-hungry-days-campaign-adds-teen-sazae-san/.124380

https://www.animenewsnetwork.com/interest/2017-06-19/cup-noodle-anime-ad-imagines-kiki-delivery-service-kiki-tombo-as-17-year-olds/.117665

https://japantoday.com/category/entertainment/stars-of-japan’s-longest-running-anime-get-gorgeous-modern-makeover-in-new-video?comment-order=latest

Album of Hungry Days Artworks: https://m.imgur.com/a/Dn0lCRk

Video/Music producer and MarComms designer, Morita Eiiti , View more Nissin Cup noodle ads here.

https://soranews24.com/2017/06/19/kikis-back-famous-studio-ghibli-anime-witch-returns-in-jaw-dropping-short-animation【video】/amp/

New Nissin Cup Noodle CM Features Teenage Heidi, Girl of the Alps!

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